History

The story of Tang Jia Roast began way back in the early 70s when Tong Yu Sheng, the father of the current owner used to help his uncle at his food stall selling roasted food in Pasar Pudu. From his daily visits, he took the opportunity to learn the roasting technique and slowly mastered the art of roasting after some time. In 1975, Tong Yu Sheng got married and decided to branch out from the existing business with his wife within the same location. With the desire to improve his roasted food, Tong Yu Sheng went to Yuen Long, Hong Kong in 1980 to learn a different technique to better his roasted food and continued to improvise is roasts when he came back to Malaysia. Soon enough, Tong Yu Sheng’s roasted food started to attract a pool of regular customers and received good comments from the locals. The business grew stronger and he started supplying his roasted food to local businesses, but our founder had bigger dreams to venture out of Pasar Pudu. He sees a diminishing amount of people visiting the market in the future, which leads to a strong desire to bring the business out of the market. Upon coming home from the United States after completing his studies, our founder who is the current owner of Tang Jia Roast decided to help his father realise his dreams to make the brand well known.

About Tang Jia Roast

With the slogan “Your satisfaction is our achievement”, we believe that the support and compliments from our customers is the best motivation to keep us moving. In order to show our gratitude for our customer’s support, we keep improvising and expanding to provide better service and food quality. We care for our customers’ comments and feelings because we acknowledge the need for loyal customers to be able to go further. Establishing the brand wasn’t a smooth journey, especially with the negative comments we’ve received in the beginning. And even when people began to accept the our roasted food, we faced other obstacles that resulted from the act of jealousy. But we believe that all these are part of the growing process in a business and with a strong believe in our faith and ambition, we will move slowly to achieve our goals.

At Tang Jia Raost, we believe that our team is just as important as our customers. Without a great team, it would be hard to provide the best service to our customers. Therefore, we are focused on creating a culture where the employees are able to grow with the company. This will help instill a good personality in every employee which will lead to a positive environment within the organization. When all the employees in the organization share the same faith, same ambition, same target and same goal, there will be less conflict and they will be motivated to do their best to serve the customers.

All this while, we hope to drive Tang Jia Roast to great fame and to get people to accept our roasted food. Apart from serving the best quality of roasted food to our customers, we also wish to give back to the society. In the future, we hope that Tang Jia Roast will be able to play an important role to contribute to charity, becoming a force that could help to push the public to care for the needies in hopes of building a caring and loving society.